MBC holds the distinction of being the pioneer broadcast institution in the Philippines. Taking over the reins of Heacock-owned KZRH following World War II, Don Manolo Elizalde had a new studio built atop the Insular Life Building on Plaza Cervantes within 40 days after Liberation. By 1949, KZRH (now known as DZRH) began broadcasting nationwide – becoming the first station to reach audiences as far north as Basco, and as far south as Jolo. Throughout the 50’s and the 60’s, it established itself as the leading news and entertainment station in the country – a distinction it holds until today.
Following the acquisition of DYRC Cebu, which evolved into Aksyon Radyo, the network expanded its reach into the FM band with DZMB (now known as 90.7 Love Radio) — later adding on 101.1 Yes-FM, Hot-FM, and more recently, 96.3 Easy Rock. With provincial partners nationwide, it also set up the Radyo Natin network, which reaches the most remote parts of the country.
In 2008, MBC began airing RHTV on television through Skycable, later switching to Dream Satellite, Cable Link and Cignal Digital Television. MBC has also ventured into special events and continues to provide radio listeners with a diverse array of activities that highlight both regional and national pride.
Today, with stations in key areas of the archipelago, MBC is able to reach out to the remote corners of the country and at the same time is heard by Filipinos overseas via the internet. It continues to be a witness to Philippine history as it unfolds, while maintaining the highest standards of broadcast excellence.
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